5. New Balance
> Decline in loyalty ranking, 2021 to 2022: 14 spots, from 60 to 74
> Category: Athletic footwear
> Company: New Balance Athletics, Inc.
> Company market share: 1.9% in Athletic shoe stores
4. Facebook
> Decline in loyalty ranking, 2021 to 2022: 17 spots, from 29 to 46
> Category: Social networking
> Company: Facebook, Inc. (part of Meta Platforms, Inc.)
> Company market share: 75.9% in Social networking sites
3. Lowe’s
> Decline in loyalty ranking, 2021 to 2022: 23 spots, from 52 to 75
> Category: Retail home improvement
> Company: Lowe’s Companies
> Company market share: 35.5% in Home improvement stores US
2. Clorox
> Decline in loyalty ranking, 2021 to 2022: 41 spots, from 37 to 78
> Category: Household cleaners
> Company: Clorox Company
> Company market share: 41.7% in Bleach manufacturing
1. Purell
> Decline in loyalty ranking, 2021 to 2022: 52 spots, from 25 to 77
> Category: Household cleaners
> Company: Gojo industries
> Company market share: 74.9% in Hand sanitizer manufacturing